Big Town: Mobile will have a bigger seat at the retail table this Thanksgiving weekend. Fifty-three percent of all online retail traffic now derives from apps and mobile websites. However, the shift to mobile has been easier for some retailers than others. While mobile shopping has made browsing goods easier than ever, adding goods to online carts and entering in shipping and payment information on mobile form fields can prove cumbersome for mobile consumers. Mobile is forecasted to generate just 34% of online sales this holiday season and desktop transactions still outpace smartphone and tablet purchases $114 to $70 and $89 respectively. Mobile is also finding its way into in-store shopping experiences this holiday season. Consumers use smartphones at brick and mortar retailers to check store maps, plan shopping lists, and to research best prices. Retailers need to have their mobile presences optimized both online and in-store for consumers now willing to make holiday purchases from anywhere. https://www.ft.com/content/cabe1422-8730-11e6-a75a-0c4dce033ade