The Most recent podcast for SEO Shorts #8. NAP stands for Name, Address, Phone Number. NAP is critical for businesses wishing to rank well in the local organic search results, because search engines like Google take the data into account when determining which companies to show for geo-targeted searches. Citations For Local SEO. ... A citation is an online reference to your business's name, address and phone number (NAP). With or without a link. Like links to your website, Google uses them when evaluating the online authority of your business. The Google Page Rank paper by Larry Page mentioned in the audio. ilpubs.stanford.edu:8090/422/ infolab.stanford.edu/~backrub/google.html The original Google web.archive.org/web/1998111118355…gle.stanford.edu/ Remember Google Trusts sites that their trusted sites trust. https://soundcloud.com/timokeefe/what-is-a-nap-what-is-a-citation-seo-shorts-8

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